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. Starbucks Coffee Company.WebsiteFootnotes / referencesStarbucks Corporation is an American company. Starbucks was founded in, Washington, in 1971. As of early 2019, the company operates over 30,000 locations worldwide.Starbucks has been described as the main representative of 'second wave coffee,' a retrospectively termed movement that popularized artisanal coffee, particularly darkly roasted coffee. Since the 2000s, makers have targeted quality-minded coffee drinkers with hand-made coffee based on lighter roasts, while Starbucks nowadays uses automated espresso machines for efficiency and safety reasons.Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant coffee known as VIA, full- and loose-leaf including tea products, Evolution Fresh juices, beverages, and snacks including items such as chips and crackers; some offerings (including their annual fall launch of the ) are seasonal or specific to the locality of the store. Many stores sell pre-packaged food items, hot and cold sandwiches, and drinkware including mugs and; select 'Starbucks Evenings' locations offer, and appetizers.
Starbucks-brand coffee, ice cream, and bottled cold coffee drinks are also sold at.Starbucks first became profitable in in the early 1980s. Despite an initial economic downturn with its expansion into the and in the late 1980s, the company experienced revitalized prosperity with its entry into in the early 1990s. The first Starbucks location outside North America opened in in 1996; overseas properties now constitute almost one-third of its stores.
The company opened an average of two new locations daily between 1987 and 2007. In 2010, the company began its program for single-origin coffees and high-end coffee shops. Starbucks operates six roasteries with tasting rooms and 43 coffee bars as part of the program. In November 2019, the world's largest Starbucks opened in on the as the sixth roastery location.On December 1, 2016, announced he would resign as effective April 2017 and would be replaced.
Johnson assumed the role of CEO on April 3, 2017, and Howard Schultz retired to become Chairman Emeritus effective June 26, 2018. Interior of the location in 1977 FoundingThe first Starbucks was opened in Seattle, Washington, on March 31, 1971, by three partners who met while they were students at the: English teacher, history teacher, and writer were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur after he taught them his style of roasting beans. Bowker recalls that Terry Heckler, with whom Bowker owned an advertising agency, thought words beginning with 'st' were powerful. The founders brainstormed a list of words beginning with 'st,' and eventually landed on 'Starbo,' a mining town in the. From there, the group remembered 'Starbuck,' the name of the in the book. Bowker said, ' Moby-Dick didn't have anything to do with Starbucks directly; it was only coincidental that the sound seemed to make sense.'
The first Starbucks store was located in Seattle at 2000 Western Avenue from 1971–1976. This cafe was later moved to 1912 Pike Place. During this time, the company only sold roasted whole coffee beans and did not yet brew coffee to sell. During their first year of operation, they purchased green coffee beans from, then began buying directly from growers. Sale and expansion. A Chinese-style Starbucks in, New YorkIn 1984, the original owners of Starbucks, led by, purchased Peet's.
During the 1980s, total sales of coffee in the US were falling, but sales of increased, forming 10% of the market in 1989, compared with 3% in 1983. By 1986, the company operated six stores in Seattle and had only just begun to sell coffee.In 1987, the original owners sold the Starbucks chain to former manager, who rebranded his Il Giornale coffee outlets as Starbucks and quickly began to expand. In the same year, Starbucks opened its first locations outside Seattle at in, and, Illinois. By 1989, 46 stores existed across the Northwest and, and annually Starbucks was roasting over 2,000,000 pounds (907,185 kg) of coffee.At the time of its (IPO) on the stock market in June 1992, Starbucks had 140 outlets, with a revenue of 73.5 million, up from US$1.3 million in 1987. The company's market value was US$271 million by this time.
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The 12% portion of the company that was sold raised around US$25 million for the company, which facilitated a doubling of the number of stores over the next two years. By September 1992, Starbucks's share price had risen by 70% to over 100 times the of the previous year.In July 2013, over 10% of in-store purchases were made on customer's mobile devices using the Starbucks app. The company once again utilized the mobile platform when it launched the 'Tweet-a-Coffee' promotion in October 2013.
On this occasion, the promotion also involved and customers were able to purchase a US$5 gift card for a friend by entering both '@tweetacoffee' and the friend's handle in a. Research firm Keyhole monitored the progress of the campaign and a December 6, 2013, media article reported that the firm had found that 27,000 people had participated and US$180,000 of purchases were made to date. As of 2018, Starbucks is ranked 132nd on the list of the largest United States corporations by revenue.In July 2019, Starbucks reported 'fiscal third-quarter net income of $1.37 billion, or $1.12 per share, up from $852.5 million, or 61 cents per share, a year earlier.' The company's market value of $110.2 billion increased by 41% in the mid of 2019.
The earnings per share in quarter three were recorded 78 cents, much more than the forecast of 72 cents. Development since 2005 YearRevenuein mil. USD$Net incomein mil. USD$Total Assetsin mil.
USD$Price per Sharein USD$Employees943,0,0,08,67,77.872466,1111,7001,2467,1213,2771,3848,1314,80.,5.,0.,4.,5.75277,000Expansion to new markets and productsThe first Starbucks location outside North America opened in, in 1996. On December 4, 1997, the Philippines became the third market to open outside North America with its first branch in the country located at 6750 Ayala Building in,.
Starbucks entered the U.K. Market in 1998 with the $83 million USD acquisition of the then 56-outlet, UK-based Seattle Coffee Company, re-branding all the stores as Starbucks.In 1999, Starbucks experimented with eateries in the San Francisco Bay area through a restaurant chain called Circadia. After people learned that these restaurants were owned by Starbucks, Starbucks converted the restaurants to Starbucks cafes.Australia's first Starbucks store opened in July 2000 in. After a massive downturn in 2008, the remaining Australian Starbucks stores were purchased in 2014, with the company planning a more restrained expansion.In September 2002, Starbucks opened its first store in Latin America, at.
Currently, there are over 500 locations in and there are plans for the opening of up to 850 by 2018.In October 2002, Starbucks established a coffee trading company in, Switzerland to handle purchases of. All other coffee-related business continued to be managed from Seattle.In April 2003, Starbucks completed the purchase of and from for $72m. The deal only gained 150 stores for Starbucks, but according to the, the wholesale business was more significant. In September 2006, rival announced that it would sell most of its company-owned retail stores to Starbucks.
This sale included the company-owned locations of the Oregon-based chain. Starbucks converted the Diedrich Coffee and Coffee People locations to Starbucks, although the Coffee People locations were excluded from the sale.In August 2003, Starbucks opened its first store in South America in, Peru.In 2007, the company opened its first store in Russia, ten years after first registering a trademark there.In 2008, they purchased the manufacturer of the.
They began testing the 'fresh-pressed' coffee system at several Starbucks locations in Seattle, California, New York, and Boston. Graph showing the growth in the number of Starbucks stores between 1971 and 2011In early 2008, Starbucks started a community website, My Starbucks Idea, designed to collect suggestions and feedback from customers. Other users comment and vote on suggestions. Journalist Jack Schofield noted that 'My Starbucks seems to be all sweetness and light at the moment, which I don't think is possible without quite a lot of censorship.' In May 2008, a was introduced for registered users of the Starbucks Card (previously simply a gift card) offering perks such as free Internet access, no charge for soy milk and flavored syrups, and free refills on brewed drip coffee, iced coffee, or tea. In 2009, Starbucks began beta testing its mobile app for the Starbucks card, a stored value system in which consumers access pre-paid funds to purchase products at Starbucks.
Starbucks released its complete mobile platform on January 11, 2011.On November 14, 2012, Starbucks announced the purchase of for US$620 million in cash and the deal was formally closed on December 31, 2012.On February 1, 2013, Starbucks opened its first store in, Vietnam, and this was followed by an announcement in late August 2013 that the retailer will be opening its inaugural store in. The Colombian announcement was delivered at a press conference in Bogota, where the company's CEO explained, 'Starbucks has always admired and respected Colombia's distinguished coffee tradition.' In May 2014, the Starbucks operations in South Korea launched a mobile ordering system named Siren Order, which is accessible through a local version of Starbucks smartphone application. Starbucks in the U.S. Later launched a similar system named Mobile Order & Pay, starting with Portland, Oregon in December 2015. The service have since expanded nationwide, and in late March 2018, the company opened the system (previously available to Starbucks Rewards members only) to all customers.In August 2014, Starbucks opened their first store in, Brooklyn. This location will be one of 30 Starbucks stores that will serve beer and wine.In September 2014, it was revealed that Starbucks would acquire the remaining 60.5 percent stake in Starbuck Coffee Japan that it does not already own, at a price of $913.5 million.In August 2015, Starbucks announced that it will enter Cambodia, its 16th market in the China/Asia Pacific region.
The first location will open in the capital city of Phnom Penh by the end of 2015.In February 2016, Starbucks announced that it will enter Italy, its 24th market in Europe. The first location will open in Milan by 2018. In August, FluxPort introduced pads at select locations in Germany.In September 2016, Starbucks announced a debut of its first-ever original content series called 'Upstanders' which aims to inspire Americans with stories of compassion, citizenship, and civility. The series features podcasts, written word, and video, and will be distributed via the Starbucks mobile app, online, and through the company's in-store digital network.On July 27, 2017, Starbucks acquired the remaining 50% stake in their Chinese venture from long-term joint venture partners Uni-President Enterprises Corporation (UPEC) and President Chain Store Corporation (PCSC).On March 21, 2018, Starbucks announced that it is considering the use of technology with an idea to connect coffee drinkers with coffee farmers who eventually can take advantage of new financial opportunities. The is going to start with farmers in, Colombia and Rwanda in order to develop a new way to track the bean to cup journey.On June 19, 2018, Starbucks announced the closing of 150 locations in 2019, this is three times the number the corporation typically closes in a single year. The closings will happen in that already have dense clusters of stores.In 2018, Starbucks expanded its partnership with to bring its beverages to U.S. Customers' doorsteps, as it had already done for some time in China.In November 2019, Starbucks opened its biggest store ever on, Chicago.
Located in, the five-story building is named the Starbucks Reserve and features an assortment of coffee, alongside food and liquor. The Reserve is open seven days a week and has 200 employees. Corporate governance. Chairman Emeritus of StarbucksIn 2006, Starbucks's chairman at the time, talked about making sure growth does not dilute the.Howard Schultz served as the company's CEO until 2000.
Was President and CEO of Starbucks from 2001 to 2005.In January 2008, Schultz resumed his roles as President and CEO after an eight-year hiatus, replacing, who took the posts in 2005 but was asked to step down after sales slowed in 2007. Schultz aims to restore what he calls the 'distinctive Starbucks experience' in the face of rapid expansion. Analysts believe that Schultz must determine how to contend with higher materials prices and enhanced competition from lower-priced fast food chains, including.
Starbucks announced it would discontinue the warm breakfast sandwich products they originally intended to launch nationwide in 2008 and refocus on coffee, but they reformulated the sandwiches to deal with complaints and kept the product line.As of January 2015, the of Starbucks was Troy Alstead, though at that time he announced he was taking an extended leave of absence of undetermined length. Subsequently, was appointed to succeed Alstead as president and COO.In October 2015, Starbucks hired its first Chief Technology Officer, Gerri Martin-Flickinger, to lead their technology team.
In April 2017, Schultz became executive chairman of Starbucks with Johnson becoming President and CEO.Starbucks maintains control of production processes by communicating with farmers to secure beans, roasting its own beans, and managing distribution to all retail locations. Additionally, Starbucks's Coffee and Farmer Equity Practices require suppliers to inform Starbucks what portion of wholesale prices paid reaches farmers. A typical sales area, this one in, UK, showing a display of food and the beverage preparation areaIn 1994, Starbucks bought, gaining the rights to use, make, market, and sell the ' beverage.
The beverage was introduced under the Starbucks name in 1995 and as of 2012, Starbucks had annual Frappuccinos sales of over $2 billion.The company began a 'skinny' line of drinks in 2008, offering and sugar-free versions of the company's offered drinks that use, and can be sweetened by a choice of natural sweeteners (such as, or honey), (such as, ), or one of the company's syrup flavors. Starbucks stopped using milk originating from -treated cows in 2007.In June 2009, the company announced that it would be overhauling its menu and selling salads and baked goods without or artificial ingredients.
This move was expected to attract health- and cost-conscious consumers and will not affect prices.Starbucks introduced a new line of instant coffee packets, called VIA 'Ready Brew,' in March 2009. It was first unveiled in New York City with subsequent testing of the product also in,. The first two VIA flavors include Italian Roast and Colombia, which were then rolled out in October 2009, across the U.S. And Canada with Starbucks stores promoting the product with a 'taste challenge' of the instant versus fresh roast, in which many people could not tell the difference between the instant and freshly brewed coffee. Analysts speculated that by introducing instant coffee, Starbucks would devalue its own brand.Starbucks began selling beer and wine at some US stores in 2010. As of April 2012, it is available at seven locations and others have applied for licenses.In 2011, Starbucks introduced its largest cup size, the Trenta, which can hold 31 US fluid ounces (920 ml).
In September 2012, Starbucks announced the Verismo, a consumer-grade single-serve coffee machine that uses sealed plastic cups of coffee grounds, and a 'milk pod' for lattes.On November 10, 2011, Starbucks Corporation announced that it had bought juice company Evolution Fresh for $30 million in cash and planned to start a chain of juice bars starting in around the middle of 2012, venturing into territory staked out by Jamba Inc. Its first store released in San Bernardino, California and plans for a store in San Francisco were to be launched in early 2013.In 2012, Starbucks began selling a line of iced Starbucks Refresher beverages that contain an extract from.
The beverages are fruit flavored and contain but advertised as having no coffee flavor. Starbucks's green coffee extraction process involves soaking the beans in water.On June 25, 2013, Starbucks began to post calorie counts on menus for drinks and pastries in all of their U.S. Stores.In 2014, Starbucks began producing their own line of sodas, dubbed 'Fizzio.' In 2015, Starbucks began serving as an alternative to dairy and soy.In March 2017, Starbucks announced the launch of two new limited-edition specialty drinks made from beans aged in whiskey barrels at its Seattle roastery.
Starbucks's barrel-aged coffee will be sold with a small batch of unroasted Sulawesi beans, which are then hand-scooped into whiskey barrels from NameMeasurementNotesDemi3 US fl oz (89 ml)Smallest size. Espresso shots.Short8 US fl oz (240 ml)Smaller of the two original sizesMini10 US fl oz (300 ml)Smaller than the three original Frappuccino sizes, offered as lower-calorie optionTall12 US fl oz (350 ml)Larger of the two original sizesGrande16 US fl oz (470 ml)Italian for 'large'Venti20 US fl oz (590 ml)24 US fl oz (710 mL)Italian for 'twenty'Trenta31 US fl oz (920 ml)Italian for 'thirty'Tea. A Starbucks in a rest area on the.Starbucks entered the tea business in 1999 when it acquired the brand for 8,100,000.
In late 2012, Starbucks paid US$620 million to buy. As of November 2012, there is no intention of marketing Starbucks's products in Teavana stores, though the acquisition will allow the expansion of Teavana beyond its current main footprint in. In January 2015, Starbucks began to roll out Teavana teas into Starbucks stores, both in to-go beverage and retail formats. Coffee qualityKevin Knox, who was in charge of doughnuts at Starbucks from 1987 to 1993, recalled on his blog in 2010 how, coffee veteran and founder of the, had been appalled at the beans that Starbucks was selling in 1990. Talking to the New York Times in 2008, Howell stated his opinion that the dark roast used by Starbucks does not deepen the flavor of coffee, but instead can destroy purported nuances of flavor. The March 2007 issue of compared American fast-food chain coffees and ranked Starbucks behind Premium Roast. The magazine called Starbucks coffee 'strong, but burnt and bitter enough to make your eyes water instead of open.'
As reported by TIME in 2010, third wave coffee proponents generally criticize Starbucks for over-roasting beans. Starbucks VerismoIn 2012, Starbucks introduced Starbucks Verismo, a line of coffee makers that brew espresso and regular chocolate from coffee capsules, a type of pre-apportioned single-use container of ground coffee and flavorings utilizing the K-Fee pod system. In a brief review of the 580 model, described the results of a comparative test of the Verismo 580 against two competitive brands: 'Because you have to conduct a rinse cycle between each cup, the Verismo wasn't among the most convenient of single-serve machines in our coffeemaker tests.
Other machines we've tested have more flexibility in adjusting brew strength—the Verismo has buttons for coffee, espresso, and latte with no strength variation for any type. And since Starbucks has limited its coffee selection to its own brand, there are only eight varieties so far plus a milk pod for the latte.' Other productsIn July 2019, Starbucks announced that it would no longer be selling newspapers in its cafes. It was also announced that kiosks for grab-and-go snacks and bags of whole-bean coffee would be removed from stores beginning in September 2019. LocationsThe company's headquarters is located in, Washington, United States, where 3,501 people worked as of January 2015.
The main building in the Starbucks complex was previously a Sears distribution center.Current. Starbucks in,On December 18, 2015, Starbucks opened in,. On the next day, 1 more coffee shop was opened.The first Starbucks store in opened in in on May 31, 2016, with two more stores confirmed to open in Bratislava by the end of 2016.In February 2016, announced the opening of stores in. The first Italian Starbucks store was inaugurated in on September 6, 2018.After Taste Holdings acquired outlet licensing for South African stores, Starbucks opened its first store in South Africa in Rosebank, Johannesburg on Thursday, April 21, 2016, and its second in the country at the end of April in Mall of Africa.In May 2017, Starbucks announced it was commencing operations in, where the first store is to open in the resort city of. The company announced that its first store would be on located on the shores of the world-famous, offering views of the.
Starbucks Jamaica expects thereafter to roll out a further 14 locations across the island by the year 2020. The company also reaffirmed its commitment to working with local coffee farmers to 'implement systems to increase productivity and yields, while also increasing compliance to international standards.' Starbucks Jamaica officially opened its first store on November 21, 2017, with plans to open 15 locations islandwide over a 5-year period. Starbucks Jamaica, recently opened its 3 stores at the in and one at the, in Falmouth, Jamaica. Starbucks Jamaica announced its intention to open 2 stores in Jamaica's capital city, in 2018, with plans for up to 6 stores by 2019. The first of the stores opened on June 21, 2018. The second store is located in the heart of Kingston's central business district, New Kingston.
Starbucks is also opening its first in-store location in the new flagship location for Jamaica's largest Pharmacy chain, Fontana Pharmacy, also located in Kingston; making it Starbucks's third confirmed location. This location will open in July 2019.Caribbean Coffee Baristas, franchise-holders for Starbucks's Jamaican operations are set to open new stores in the and the Islands; up to three stores are planned for the Caymans and a yet undisclosed number for the Turks & Caicos. The first of these stores will be opened by year-end of 2018.At the end of December in 2017, the world biggest Starbucks store opened at in,.Starbucks announced the opening of stores in in late 2018.
The first store was opened in April 2019 at.On June 1, 2019, Starbucks opened its first coffee store in at. This will be the 80th country that will have a Starbucks outlet. FormerIn 2003, after struggling with fierce local competition, Starbucks, along with its partner, in, citing 'on-going operational challenges' and a 'difficult business environment.' The Starbucks location in the in Beijing closed in July 2007. The coffee shop had been a source of ongoing controversy since its opening in 2000 with protesters objecting that the presence of the American chain in this location 'was trampling on Chinese culture.'
In July 2008, the company announced it was closing 600 underperforming company-owned stores and cutting U.S. Expansion plans amid growing economic uncertainty. On July 29, 2008, Starbucks also cut almost 1,000 non-retail jobs as part of its bid to re-energize the brand and boost its profit. Of the new cuts, 550 of the positions were layoffs and the rest were unfilled jobs. These closings and layoffs effectively ended the company's period of growth and expansion that began in the mid-1990s.Starbucks also announced in July 2008 that it would close 61 of its 84 stores in Australia in the following month. Nick Wailes, an expert in strategic management of the, commented that 'Starbucks failed to truly understand Australia's cafe culture.' In May 2014, Starbucks announced ongoing losses in the Australian market, which resulted in the remaining stores being sold to the Withers Group.In January 2009, Starbucks announced the closure of an additional 300 underperforming stores and the elimination of 7,000 positions.
CEO Howard Schultz also announced that he had received board approval to reduce his salary. Altogether, from February 2008 to January 2009, Starbucks terminated an estimated 18,400 U.S. Jobs and began closing 977 stores worldwide.In August 2009, announced closures and rebranding for 43 of their licensed store Starbucks kiosks for their US based and supermarkets.In July 2012, the company announced that they may begin closing unprofitable European stores immediately. Unbranded stores.
Main article:In 2009, at least three stores in Seattle were de-branded to remove the logo and brand name, and remodel the stores as local coffee houses 'inspired by Starbucks.' CEO Howard Schultz says the unbranded stores are a 'laboratory for Starbucks'. The first, 15th Avenue Coffee and Tea, opened in July 2009 on Capitol Hill. It served wine and beer and hosted live music and poetry readings.
It has since been remodeled and reopened as a Starbucks-branded store. Another is Roy Street Coffee and Tea at 700 Broadway E., also on Capitol Hill. Although the stores have been called 'stealth Starbucks' and criticized as 'local-washing,' Schultz says that 'It wasn't so much that we were trying to hide the brand, but trying to do things in those stores that we did not feel were appropriate for Starbucks.' Licensed and franchise operationsIndependently operated Starbucks locations exist. Stores that independently operate locations include, and, more recently, stores. As of 2015, 4,962 licensed locations exist.In the (Europe, Middle East, and Africa) markets, Starbucks operates a franchising program. Different from the licensing program in which existing corporations may apply to operate a Starbucks kiosk within an existing store, franchises can enable new, freestanding stores.Automated locationsStarbucks has systems in some areas.
These machines have 280 possible drink combinations to choose from. They have touchscreens and customers can play games while they wait for their order. Starbucks in,Free Wi-Fi Internet access varies in different regions. In Germany, customers get unlimited free Wi-Fi through, and in Switzerland and Austria, customers can get 30 minutes with a voucher card (through ).Since 2003, Starbucks in the UK rolled out a paid Wi-Fi based on one-time, hourly or daily payment.
Then, in September 2009, it was changed to a 100% free Wi-Fi at most of its outlets. Customers with a Starbucks Card are able to log-on to the Wi-Fi in-store for free with their card details, thereby bringing the benefits of the loyalty program in line with the United States. Since July 2010, Starbucks has offered free Wi-Fi in all of its US stores via AT&T and information through a partnership with. This is an effort to be more competitive against local chains, which have long offered free Wi-Fi, and against, which began offering free wireless internet access in 2010.
On June 30, 2010, Starbucks announced it would begin to offer unlimited and free Internet access via Wi-Fi to customers in all company-owned locations across Canada starting on July 1, 2010.In October 2012, Starbucks and Duracell announced a pilot program to install Powermat charging surfaces in the tabletops in selected Starbucks stores in the Boston area. Furthermore, Starbucks announced its support in the (PMA) and its membership in the PMA board, along with Google and AT&T, in an effort to create 'a real-world ecosystem of wireless power' through a universal wireless charging standard that customers could use to recharge smartphones.
Advertising Logo. Grounds for your GardenIn 1999, Starbucks started 'Grounds for your Garden' to make their business. This gives leftover coffee grounds to anyone requesting it for composting. Although not all stores and regions participate, customers can request and lobby their local store to begin the practice.In October 2008, newspaper reported that Starbucks was wasting 23.4 million liters (6.2 million US gal) of water a day by leaving a tap constantly running for rinsing utensils in a ' in each of its storesbut this is often required by governmental.In June 2009, in response to concerns over its excessive water consumption, Starbucks re-evaluated its use of the dipper well system. In September 2009, company-operated Starbucks stores in Canada and the United States successfully implemented a new water saving solution that meets government health standards. Different types of milk are given a dedicated spoon that remains in the pitcher and the dipper wells were replaced with push button metered faucets for rinsing.
This will reportedly save up to 150 US gal (570 l) of water per day in every store. RecyclingStarbucks began using 10% in its beverage cups in 2006—the company claimed that the initiative was the first time that recycled material had been used in a product that came into direct contact with a food or beverage. Of the called the 10% content 'minuscule,' but Starbucks received the National Recycling Coalition Recycling Works Award in 2005 for the initiative.In a 2008 media article, Starbucks's vice president of corporate social responsibility acknowledged that the company continued to struggle with environmental responsibility, as none of its cups were recyclable and stores did not have recycling bins.
At the time that the article was published, Starbucks gave customers who brought in their own reusable cup a 10-cent discount, in addition to using corrugated cup sleeves made from 85 percent post-consumer recycled fiber, which is 34 percent less paper than the original. During the same period, Starbucks entered into a partnership with Conservation International—pledging US$7.5 million over three years—to help protect the natural environment of coffee-growing communities in Mexico and Indonesia. Farmer equity practicesStarbucks began drafting plans for corporate social responsibility in 1994. Since Starbucks has partnered with (CI) to draft plans and audit its coffee and farmer equity (C.A.F.E.) program, Starbucks's C.A.F.E. Practices are based on a rating system of 249 indicators.
Farmers who earn high overall scores receive higher prices than those who achieve lower scores. Ratings categories include economic accountability, social responsibility, environmental leadership in coffee growing and processing. Indicators for social responsibility have evolved and now include 'zero tolerance' indicators that require workers to be paid in cash, check, or direct deposit, ensure that all workers are paid the established minimum wage, that workplaces are free of harassment and abuse, that workplaces are nondiscriminatory and do not employ persons under the age of 14, and several more.Starbucks has moved 90% of its coffee purchases to preferred C.A.F.E. Certified providers, and the company is approaching its stated goal to purchase 100% of its coffee through C.A.F.E. Or other 'ethically sourced' certification systems.Assistant Professor Daniel Jaffee argues that Starbucks' sC.A.F.E.
Practices merely ' 'to burnish their corporate image.' Additionally, Professor Marie-Christine Renard of Rural Sociology of in Mexico wrote a case study of Starbucks's, Conservation International's, and Agro-industries United of Mexico (AMSA)'s joint conservation effort in, Mexico in which she concluded that 'while the CI-Starbucks-AMSA Alliance paid better prices, it did not allow the producers to appropriate the knowledge that was necessary for the organizations to improve the quality of their coffee.' Fair tradeIn 2000, the company introduced a line of products. Of the approximately 136,000 tons (300 million pounds) of coffee Starbucks purchased in 2006, about 18 million pounds or 6% was certified as fair trade.According to Starbucks, they purchased 2,180 metric tons (4.8 million pounds) of Certified Fair Trade coffee in fiscal year 2004 and 5,220 metric tons (11.5 million pounds) in 2005. As of 2006 they were the largest buyer of Certified Fair Trade coffee in North America (10% of the global market). All espresso roast sold in the UK and Ireland is. Questions have been raised regarding the legitimacy of the Fair Trade designation.Groups such as are calling for Starbucks to further increase its sales of fair trade coffees.According to Starbucks, in 2004 it paid on average $1.42 per pound ($2.64 kg) for high-quality coffee beans, 74% above the commodity prices at the time.After a long-running dispute between Starbucks and Ethiopia, Starbucks agreed to support and promote Ethiopian coffees.
An article in BBC News, states that Ethiopian ownership of popular coffee designations such as Harrar and Sidamo is acknowledged, even if they are not registered. Ethiopia fought hard for this acknowledgement mainly to help give its poverty-stricken farmers a chance to make more money. In 2006, Starbucks said it paid $1.42 per pound for its coffee. The coffee Starbucks bought for $1.42 per pound, had a selling price—after transportation, processing, marketing, store rentals, taxes, and staff salary and benefits—of $10.99 per pound. As of August 2010, the Starbucks website sells only one Ethiopian coffee, which it says is new. In addition, Starbucks is an active member of the.Ethos water, a brand of bottled water acquired by Starbucks in 2003, is sold at locations throughout North America. Ethos bottles feature prominent labeling stating 'helping children get clean water,' referring to the fact that US$0.05 from each US$1.80 bottle sold (US$0.10 per bottle in Canada) is used to fund clean water projects in under-developed areas.
Although sales of Ethos water have raised over US$6.2 million for clean water efforts, the brand is not incorporated as a charity. Critics have argued that the claim on the label misleads consumers into thinking that Ethos is primarily a charitable organization when it is actually a for-profit brand and the vast majority of the sale price (97.2%) does not support clean-water projects.The founders of Ethos have stated that the brand is intended to raise awareness of third-world clean water issues and provide socially responsible consumers with an opportunity to support the cause by choosing Ethos over other brands.
Starbucks has since redesigned the American version of the Ethos water bottles, stating the amount of money donated per bottle in the description. Food bank donationsSince 2010, Starbucks has been donating leftover pastries in the United States to local food banks through a food collection service named Food Donation Connection.In March 2016, Starbucks unveiled a five-year plan to donate 100 percent of unsold food from its 7,600 company-operated stores in the U.S. To local food banks and pantries. Perishable food will be transported in refrigerated trucks to area food banks through the company's partnerships with the. This program, called FoodShare, is expected to provide up to 50 million meals over the next five years.As of 2017, the program was in 10 different markets, including New York City. In New York, Starbucks works with Feeding America and City Harvest, both non-profits, to donate food from 45 locations. It plans to expand the program to all 305 Manhattan stores.2020 plastic straw banOn July 9, 2018, the Starbucks President and CEO, announced that Starbucks will ban the single-use by 2020 on all cold drinks from all locations worldwide due to climate change concerns, pollution, and endangerment as the single-use plastic straws failed to be designed for recycling when they were invented.
The will get straws made from a different material that is sustainable and environmentally friendly such as paper or compostable plastic, while other cold drinks will get straw-less lids. However, the new lids will actually have more plastic than the old lid-straw combination but they are recyclable unlike the old lid-single-use straw combination. The Starbucks locations in Europe, China, Taiwan, Japan, Thailand, Vietnam, India, Canada, Hawaii, Alaska, Washington D.C., New Mexico, California, New York, Washington State, New Jersey, Oregon, Maryland, Delaware, Vermont, Massachusetts, Connecticut, and Rhode Island already took effect of the change/plastic straw ban. A store on with its windows boarded up after being smashed by protesters after a rally in 2009Born into a family, 'has kept his Jewish life private' according to, while 'supporting a range of Jewish spiritual and humanitarian causes.' He has been criticized for criticizing. In 2004, Starbucks ended its operations in Israel, stating that this was due to market challenges, not political reasons.Since 2006, there have been perennial calls to boycott Starbucks based on false claims that the company and Schultz provided financial support to the Israeli government. The claims have been traced to a piece of satire written by Australian weblogger Andrew Winkler.
Starbucks stores in both London and have been attacked by pro- protesters as a result. Tax avoidanceIn October 2012, Starbucks faced criticism after a investigation found that the company reportedly paid only £8.6 million in in the UK over 14 years, despite generating over £3 billion in sales—this included no tax payments on £1.3 billion of sales in the three years prior to 2012. It is alleged that Starbucks was able to do this by charging high licensing fees to the UK branch of the business, allowing them to declare a £33 million loss in 2011. The UK subsidiary pays to the US subsidiary, purchases coffee beans from the Netherlands subsidiary (where ), and uses the Swiss subsidiary for other 'miscellaneous services.' A survey suggested that Starbucks's brand image was substantially weakened by the controversy surrounding how much tax it pays in the UK several weeks after the allegations surfaced. Philadelphia arrestsOn April 12, 2018, two African-American men, Donte Robinson and Rashon Nelson, were arrested in a Starbucks store in,.
A witness at the time of the arrests said that the men asked the staff if they could use the bathroom to which an employee said it was reserved for paying customers. The men waited at a table for another person to join them, without ordering, and were instructed by the staff to either make a purchase or leave. When they didn't comply, the store manager called the police, saying the men were, which led to the arrests. They were later released without charges being pressed. The video of the arrest went viral and prompted the CEO of Starbucks to issue an apology. On ABC's ',' Johnson appeared for an interview and expressed his desire to meet with the men in person to apologize.
He referred to the arrests as 'reprehensible,' and promised to take steps to prevent future incidents.The company subsequently announced it would host a nationwide anti-bias training for approximately 175,000 U.S. Employees.In May 2018, the company and the City of Philadelphia announced settlement agreements with Robinson and Nelson. The men received a token settlement of $1 each from the city, while the city agreed to provide $200,000 in funding for a young entrepreneurs program for public school students. Starbucks agreed to an undisclosed financial settlement with the two men, and will also provide them with free tuition toward a bachelor's degree through the Starbucks College Achievement Plan, a joint initiative with. Alleged transgender discriminationIn July 2018 a transgender former employee of a Starbucks in Fresno, CA sued the company for discrimination and harassment.
The lawsuit claims the employee, Maddie Wade, was harassed and discriminated against after disclosing to her manager that she had started the process to transition from male to female.According to the lawsuit, Wade began working for Starbucks in 2008 and in October 2017, was diagnosed with gender dysphoria. The suit alleges that Wade disclosed her gender dysphoria diagnosis to her manager who proceeded to reduce her hours, ultimately transferring to another location before resigning. The complaint includes various screenshots from some of the manager's social media posts. In a statement concerning the suit, Starbucks said: 'At Starbucks, we strive to create a culture of warmth and belonging, where everyone is welcome and have zero tolerance for the harassment of our partners or customers.'
Music, film, and television. Starbucks's second Hear Music Coffeehouse at the South Bank development adjacent to the in downtown.Hear Music began as a music catalog company in 1990, adding a few retail locations in the San Francisco Bay Area. Hear Music was purchased by Starbucks in 1999. In 2002, they produced a Starbucks opera album, featuring artists such as, followed in March 2007 by the hit CD ' by, making McCartney the first artist signed to the new Hear Music label sold in Starbucks outlets.In 2006, the company created Starbucks Entertainment, one of the producers of the 2006 film.
Retail stores advertised the film before its release and sold the DVD.Starbucks has become the subject of a protest song, ' by and his band,. This single from the album criticized both Starbucks's alleged use of and the company. On May 31, 2015, the song was Video of the week on FoodConsumer.org.
WE LIVE in a very special and momentous time—that of the appearance of the seventh world power of Bible history. Moreover, this power is the only one mentioned in the Bible purely as prophecy, for the previous six were woven into the Bible’s historical record. Concerning the seven powers, or “kings,” the Bible foretold: “There are seven kings: five have fallen, one is, the other has not yet arrived, but when he does arrive he must remain a short while.” —.A little over 1,900 years ago, when those words were written, five of the seven “kings,” or political empires, ‘had fallen.’ They were Egypt, Assyria, Babylon, Medo-Persia, and Greece. The expression “one is” referred to Rome. But Rome would not last forever. There would be one more empire, but the prophecy stated: “It has not yet arrived.” True to Bible prophecy, the seventh ‘king’ did arrive on the world scene! What did this empire prove to be?
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Will it exercise its dominion indefinitely? If not, how will it exit the world stage? The Bible leaves us in no doubt.
The seventh power began to take shape when England rose out of obscurity in the northwestern corner of the Roman Empire. By the 1760’s, this island nation had become the mighty British Empire.
Britain continued to grow in wealth and power, and in the 19th century, it was the richest and most powerful nation on earth. “The British Empire,” states one reference work, “was the largest the world had ever seen.” It “included 372 million inhabitants and extended over 11 million square miles 28 million sq km.”. At a joint press conference with Prime Minister David Cameron of the United Kingdom, President Barack Obama of the United States affirmed in July 2010: “We can never say it enough. The United States and the United Kingdom enjoy a truly special relationship.
We celebrate a common heritage. We cherish common values. Above all, our alliance thrives because it advances our common interests. When the United States and the United Kingdom stand together, our people—and people around the world—are more secure and they are more prosperous. In short, the United States has no closer ally and no stronger partner than Great Britain.”However, the first world war (1914-1918) moved Britain to embark on a special relationship with the United States, a previous colony. The British Empire gave way to the Anglo-American alliance, in many respects a dual English-speaking world power that has lasted until the present.—See the box.
The prophecy at complements another prophecy found in the book of Daniel. Daniel wrote about an “immense image” that Babylonian King Nebuchadnezzar saw in a vision given him by God. Daniel revealed to the monarch that the sections of the body of the image represented the succession of political empires that began with Babylon, the world power at the time.
(Egypt and Assyria had already come and gone.) History now confirms the following:The head of gold represented the Babylonian Empire.The breasts and arms of silver depicted Medo-Persia.The belly and thighs of copper pointed to ancient Greece.The legs of iron pictured the Roman Empire.The feet, an amalgam of iron and clay, symbolize the politically and socially incohesive state of affairs during the time of the Anglo-American world power.According to, the seventh world power “must remain a short while.” How long will that prove to be? How will it disappear from the world scene? And what will happen thereafter? Daniel sheds much light on these questions. After describing the aforementioned image, Daniel wrote: “A stone was cut out of a mountain not by hands, and it struck the image on its feet of iron and of molded clay and crushed them.” What did this awesome spectacle portend?Daniel continued: “In the days of those final kings the God of heaven will set up a kingdom that will never be brought to ruin. And the kingdom itself will not be passed on to any other people.
It will crush and put an end to all these earthly kingdoms, and it itself will stand to times indefinite.” Note these important points:.The victorious Kingdom, represented by a large stone, is “set up” by God himself, not by human “hands.” Hence, it is rightly called God’s Kingdom.God’s Kingdom “will crush” all human rulerships, including the seventh world power. All these will refuse to relinquish power and will face off against God in a final great war at a figurative place called Har–Magedon, or Armageddon. The Bible makes clear that this war involves “the kings of the entire inhabited earth.”—.Unlike transitory human governments, including the seven world powers, God’s Kingdom “will never be brought to ruin.” Also, it will rule over the entire earth.—.The final destruction of God’s opposers will be a spectacular fulfillment of the prophecy at, mentioned in the first article in this series. The Seed of the woman, Jesus Christ, would crush the symbolic serpent, Satan, and his seed. Satan’s seed includes all humans who adopt his wicked ways and who promote human self-determination as opposed to rule by God and Christ.—.This brings us to a very important question: When will that final destruction occur? Yes, when will the “stone”—God’s Kingdom—remove every trace of human rulership?
The Bible answers that question by way of a “sign” that would identify the last days.—. The sign of the end includes global war, “great earthquakes,” “pestilences,” and major “food shortages.” Also marking the “last days” would be a serious moral and spiritual breakdown in society. Have “all these things” occurred? Yes—to the point that many people fear the future. The newspaper The Globe and Mail stated: “Some of the most respected thinkers about science and society are issuing alarming prognostications about humanity coming to an end.”In one very important respect, however, those prognostications are wrong—humanity itself will not end.
In fact, the intervention by God’s Kingdom guarantees it! When giving the sign of the end, Jesus Christ stated: “This good news of the kingdom will be preached in all the inhabited earth for a witness to all the nations; and then the end will come.” How has this prophecy unfolded?In over 230 lands, Jehovah’s Witnesses are proclaiming the Kingdom of God. Indeed, the title of their primary journal is The Watchtower Announcing Jehovah’s Kingdom—Jehovah being God’s personal name. The Witnesses’ program of Bible education is helping countless individuals and families to replace harmful lifestyles with clean and peaceful conduct that conforms to God’s standards. As a result, millions of people worldwide are confident that they will gain God’s protection when his Kingdom intervenes in mankind’s affairs.Indeed, they will see with their own eyes the fulfillment of Christ’s model prayer, sometimes called the Lord’s Prayer, which states, in part: “Thy kingdom come. Thy will be done in earth, as it is in heaven.” (, King James Version) Have you wondered what life on earth will be like when all humans love and obey God? The following Bible passages may help you to understand why the expression “good news” is fitting.
The Bible promises that genuine peace will prevail under the rule of God’s Kingdom.There will be genuine peace, not just the absence of war. Is making wars to cease to the extremity of the earth. The bow he breaks apart and does cut the spear in pieces; the wagons he burns in the fire.” “The meek ones themselves will possess the earth, and they will indeed find their exquisite delight in the abundance of peace.”—.All will have an abundance of food. “There will come to be plenty of grain on the earth; on the top of the mountains there will be an overflow.”—.Perfect health will prevail. “No resident will say: ‘I am sick.’”—.Everyone will have a comfortable home. “They will certainly build houses and have occupancy; and they will certainly plant vineyards and eat their fruitage.
They will not build and someone else have occupancy; they will not plant and someone else do the eating.”—.All forms of suffering will end. “The tent of God is with mankind,. And he will wipe out every tear from their eyes, and death will be no more, neither will mourning nor outcry nor pain be anymore. The former things have passed away.”—.Do those promises appeal to you? If so, Jehovah’s Witnesses encourage you to look further into the Bible.
Indeed, by doing so you will see even more evidence that man’s cruel domination of his fellow man is about to end. You will also see that the Bible is deserving of your full trust, that it truly is inspired by God.—.
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